Are You PinTimidated?


Planet Fitness, known for its Judgement Free Zone® and No Gymtimidation philosophy, took to heart the coverage of a survey by TODAY Moms of 7,000 U.S. mothers showing 42% suffer from “Pinterest stress.”

To help de-stress the web, Planet Fitness launched a No Pintimidation relief effort by pinning fun, perfectly imperfect content on Pinterest that people can feel good about.

And, they created, an interactive tool that helps de-pintimidate images by first uploading an image they find “Pintimidating”, and then adding fun embellishments like cats, unicorns or phrases that call out the idealistic perfection.

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