Penguins can participate in the virtual bake sale by visiting the all new bakery and cooking up three different kinds of cookies to benefit Coins for Change. At the end of the event, players’ virtual donations from the bake sale will serve as votes to determine how Club Penguin will divide its $1M USD contribution among the pre-selected charitable projects. The votes determine the percentage of donations made in three areas: providing medical help, building safe places and protecting the earth.
Through programs like Coins for Change, Club Penguin has given a total of $9M USD to charities all over the world, and will cross the $10M USD donation mark later this year, further raising social consciousness among the more than 175 million players who take part in the online community. In last year’s Coins for Change event, kids donated over 10 billion coins to help make the world a better place. As a result of these generous in-world contributions kids have made to Coins for Change, Club Penguin has already helped an excess of one million people in more than 42 countries by funding projects such as:
· 25 school libraries built for over 50,000 children
· 27 playgrounds for over 85,000 children
· Youth engagement & education programs around the world for over 1,000,000 children & families