I have a lot of friends who vehemently dislike the use of the color pink for Breast Cancer Awareness. They think it “pretifies” the cause, they think it is too “feminine”. They purposely don’t participate in or support any causes that use the pink ribbon or merchandise pink items. Good for them. They have an opinion and they feel strongly about it.
What I feel strongly about is the fact that Breast Cancer is still one of the leading causes of death amongst women. In Orange County alone one in eight women will be diagnosed with Breast cancer in their lifetime.
It is preventable, it is curable, and the Susan G. Komen Foundation is one of the hardest woring foundations in the fight. Thanks to Komen’s funding of research, new treatments and awareness of the importance of annual mammograms to detect breast cancer in its earliest and most curable stages, the survival rate for breast cancer has risen dramatically over the 33 years of the organization. The Orange County Komen Affiliate provides mammograms for uninsured women and works with other organizations to bring breast health information to people throughout the county.
Knott’s Berry Farm is joining in that fight with their #KnottsPink promotion. The promotion will provide guests with the opportunity to enjoy Knott’s world class entertainment, attractions and specially-themed “pink” décor, while supporting an important cause that touches many women. Starting February 1, through March 31, guests can purchase “Pink Tickets” for theme park admission online at www.knotts.com. A portion of the “Pink Tickets” proceeds will benefit Susan G. Komen Orange County.
Knott’s has kicked off the promotion with a $25,000 to the Orange County division of the Komen Foundation.
The money that the theme park has already donated will provide 400 women in Orange County with life-saving breast health services.
Guests entering the theme park during the time of the promotion will be greeted by a pink Knott’s Berry Farm for the Cure display adorned with Snoopy and his pal Woodstock. Guests can purchase a commemorative limited edition magnet to place on the special display in honor of, or in memory of, someone affected by breast cancer. The magnet will be sold at select merchandise locations inside Knott’s Berry Farm and all proceeds will benefit Komen Orange County. Kind of like the balloons sold for the Children’s Hospitals and the stars sold for something else.
Today I am attending a media release with all the details and you can follow and join the conversation by using #KnottsPink on Twitter, Facebook and Instagram. By the way after the media event I will be staying and enjoying the park courtesy of Knotts (just in case you were wondering).
If you would like to enjoy the park courtesy of Knott’s all you have to do is enter the Rafflecopter Giveaway below for a chance to win 2 tickets!
For more information on the fight against breast cancer, please contact the Susan G. Komen Orange County office at (714) 957-9157.
For Knott’s theme park information including hours of operation please visit www.knotts.com or call (714) 220-5200.