As the weather warms up, kids and their parents will soon begin to set their sights on the start of the summer season. But before the last school bell rings, Banana Boat® Sunscreen Natural Reflect Lotion is challenging parents to plan their summer a bit differently this year and take its 101 Days of Summer Play pledge, committing to enjoy fun in the sun with their families every day, all season long. Each pledge taken will trigger a donation of one bottle of sunscreen to The Hole in the Wall Gang Camp, the Connecticut camp founded by Paul Newman in 1988 for children coping with cancer and other serious illnesses.
Throughout the summer, parents can take the pledge on the Banana Boat® brand Facebook page (www.facebook.com/bananaboatbrand). For each parent’s commitment to outdoor play, the brand will donate one bottle, up to 10,000 bottles, of new Banana Boat® Natural Reflect Lotion SPF 50+ to The Hole in the Wall Gang Camp, a nonprofit, residential summer camp with universally accessible programming and activities designed to help children experience a different kind of healing.
“The summer is all about making fun families memories outside in the sun,” said Banana Boat®Sun Care Senior Brand Manager, Hilary Daly. “And we couldn’t think of a better way to celebrate the launch of our latest product line up – new Banana Boat® Natural Reflect Lotion – than to partner with The Hole in the Wall Gang Camp and provide sun protection for the children of the camp all summer long.”
Banana Boat® Natural Reflect Lotion offers sun protection using naturally sourced sunscreen actives that reflect UVA and UVB rays. Free of oxybenzone and parabens, the sunscreen actives in Banana Boat® Natural Reflect Lotion are 100% naturally sourced mineral sunscreens Zinc Oxide and Titanium Dioxide, which are gentle on sensitive skin, water resistant and proven effective to protect against sunburn long-term skin damage.
“The safety of our campers is of paramount concern and our medical staff was happy to see that Banana Boat® Natural Reflect Lotion is gentle, yet effective, on sensitive skin,” said Ken Alberti, director of development at The Hole in the Wall Gang Camp. “Our partnership with Banana Boat® Natural Reflect Lotion will help us ensure that the brave and beautiful children in our care have a safe summer filled with empowering moments that they will never forget.”
New Banana Boat® Natural Reflect Lotion is available in three varieties – Natural Reflect Sunscreen Lotion SPF 50+, Natural Reflect Kids Sunscreen Lotion SPF 50+ and Natural Reflect Baby Sunscreen Lotion SPF 50+. It is currently available and is found nationwide at mass, grocery, and drug retailers. For more information about Banana Boat® brand sun care products, please visit www.bananaboat.com or www.facebook.com/bananaboatbrand.
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