I am a very picky person about what goes in to my mouth. Whether it be food or snack I know what I like and don’t try many new things. So when I am offered food items to try I turn to my best eater, Adam. He is the Mikey of our house. Always willing to taste whatever I put in front of him. When Dentyne asked me to review their packaging on their product, I of course turned to Adam as well. He is about to graduate from the Fashion Institute of Design and Merchandising in their Graphic Design program, so his opinion on this type of thing trumps mine. This is what he has to say:
For something as simple as gum, do you think that there’s a lot of time and money spent on presenting the product and marketing the product in the best possible way? If you answered no, you’re terribly wrong. While it may seem like a simple “put them in their usual pack and throw a logo on there” solution – There’s far more to it then that if you want to get your product out there and remembered by consumers.
Anthony Yankovic was commissioned to create a dynamic cylindrical piece to hold 60 pieces of Dentyne gum, a piece that not only conveniently fits into a car’s cup holder, but creates a dynamic presentation of artwork that’s far from the ordinary coming from this industry. Yankovic, being known for his illustrative background, usually within the Skateboarding industry, took that concept and ran with it. He created a series of three designs, each fitting the ‘flavor’ and theme of the product.
Marketing and advertising your product to the right audience can be very tough, but I feel this series of designs works quite well for it’s purpose – to grab the consumers attention, and make them remember the product. There’s hundreds of brands and flavors of gum they can choose from in the checkout line of their grocery store, so which one do you think they’ll go for? The one that looks like every other brand, or the dynamic one with a creative approach to it.
It’s going to be interesting to see what other companies come up with to ‘top this,’ if they can.
Hi, it’s me again, I have to do the official disclosure stuff. Dentyne contacted me and asked me to provide a review of the packaging. In order to do that review I received 3 packages of said product at no cost to me. Although the product was free, all opinions stated are my own, well, not my own exactly, but my son’s. And trust me he is opinionated (must be from his fathers side of the family).

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